Advertising medium



"March 222, 1927. 2 1,622,223 C. H. H. DESBARATS ADVERTI S I NG MEDIUM Filed May 10, 1926' cums new Huum mm m 5 moaucv Patented Mar. 22, 1927.

. UNITED STATES CHARLES HENRY HULLETT IDESBABATS, 0F MONTREAL, QUEBEC; CANADA.

anvnn'rrsms MEDIUM.

Application filed May 10,

' Heretofore it has been common in the printing and publishing art to produce yearly calendars in monthly, weekly and even daily subdivisions, but as far as I know a calendar has never been produced which embodies the qualities of economy in manufacture, ready manipulation and maximum advertising properties. In the development of advertising two methods have been estab lished as follows: Direct advertising, advertising by mail. In the latter method there are magazines, periodicals, booklets, circulars, catalogues and calendars. The principal object of my invention is to produce a combined catalogue and calendar which I .term a catalogue-calendar.

In my catalogue-calendar there are equally combined catalogue and calendar subjectmatter so coordinated as to obtain a prominence for the catalogue matter that no other form has ever offered. Up to the present time a calendar containing one sheet for each week has been impractical to print and hold together and too costly to use. Therefore my catalogue-calendar is of distinct superiority over all catalogues and calenders used separately. Therefore by coordinating the calendar whether of one week or two weeks or one month with a display of catalogue or advertising matter in such manner that a fresh advertisement is shown every time the calendar is changed for the following period, a real benefit is obtained for the advertiser, and having obtained this combination in a practical form the catalogue-calendar offers maximum efiiciency in the art of advertising because the known method of fastening this quantity of sheets, printed on one or both sides is not provided for by any known structure. The object of my invention is to produce an advertising medium possessing these qualities.

To this end my invention consists of an advertising medium comprising a series of folded leaves of book form mounted on a vertically disposed back or mount adapted to be hung on the wall, or placed on the desk. the leaves being arranged horizontally and attached to the mount along the binding of the leaves and at the bottom of the back. The edge of the leaves are held in an upward position by readily releasable means preferably spring clips, hidden by a narrow hori zontal piece of suitable paper stock or metal. This horizontal piece serves to cover the upper edges of the leaves and keep them flat 1926. Serial No. 107,876.

and also covers the releasable means for holding the leaves up, and it may bear the heading for the advertising matter on the leaves of the medium. The entire advertising medium is enclosed by a mailing cover and wherein Figure 1 is a face view of my improved advertising medium with its parts disposed to permit the turning of the leaves;

Figure 2 is a transverse sectional view taken on line 2-2 Figure 1 of the medium with its mailing cover on;

Figure?) is'a back View of the advertising medium;

Figure 4 is a detail sectional View illustrating the upper end of the medium and more particularly the means for retaining the free edges of the leaves in their upward position; and

Figure 5 is a similar view to Figure 4 of the lower end of the medium and more particularly the manner of connecting the leaves to the back.

The back of the medium indicated at 2 is preferably a piece of relatively heavy cardboard. It has the main essential part of the advertising medium mounted upon it as shown particularly in Fig. 2. To this back is stitched a series of leaves 3, the stitching, l, also acting as a binding for the leaves and the line of stitching extending transversely across the back 2 near its bottom edge. With this arrangement the leaves are disposed horizontally and are adapted to open in a vertical direction. Flat springs 5 are fastened to the back by rivets 6 and they are adapted to bear upon and retain the leaves of the book when in their upward position. These springs are flat and lie flat on the front face of the back. A. horizontal piece 7 of relatively heavy paper stock or metal, covers the upper edges of the leaves and the springs by which they are held. This strip 7 is glued in place and helps to keep the leaves 3 from curling, the strip also serving to carry the name of the advertiser.

When the advertising medium is supplied to the advertiser the leaves are all held in matterannouncing certain specific lines of merchandise sold by the iii-in Whose name appears on the heading strip, and so on throughout the twelve tolios it the latter are adapted for use as a twelve month calendar, although if desired titty-two ifolios or more may be used toprovide a Weekly or daily calendar.

The stiit" card mount and method of binding in my catalogue-calendar supply the means of holding the sheets, the heading protector strip and mount together in a practical and economical Way and present andprotect the catalogue and calendar matter with attractive appearance tor a WiQlG year. 7

My improved catalogue-calendar is adapted for mailing by being a self-mailer. It is also Well adapted for delivery. This result is secured by a completely enclosing cover 8 the ends of Which are fastened down as at Qand 10 over the stitching at the bottom of the calendar and to cover about an inch or so of the upper and lower ends of the mount, respectively.

'lVhen the advertising medium is sent to a customer all he need do is to cut away his cover at the top and bottom and then the device may he hung up to facilitate which a hanger or punched hole 11 is provided, or the dimensions of the medium may be such that it may he stood on a desk;

lVhat I claim is as tollovs:

An advertising medium otyearly calendar form consisting of leaves told-ed upon themselves in book form, a relatively stilt and heavier permanently llat mount substantially equal to the Width and exceeds the height of the folded leaves, means binding the leaves together and binding them to the back at the lower endtoi' and transversely to the latter; such binding means extending from theinside of the fold of the leaves to and through the mount; means carried by the upper end otthe mount for readily releasably retaining the tree edges of the leaves in upward position; such. means consisting of flat springs and rivets fastening the same to the front of the mountya relatively narrow flexible horizontal comparatively flat strip fastened at its upper end to the front upper end of the mount and adapted to cover and hide from view the top edges of the leaves and the leaf retaining fiat springs for the purpose of permitting removal of leaves Without damage thereto and Without disturbing the horizontal strip. In testimony whereof I have signed my name to this specification.

CHARlES HENRY HULLE'TT DESBARATS; 

